SS17 Vetements x Champion Logo Patch Pink Hoodie
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SS17 Vetements x Champion Logo Patch Pink Hoodie
Vetements, one of the most disruptive fashion brands of the 21st century, was founded by brothers Demna and Guram Gvasalia. The label rose to prominence by challenging the fashion industry’s unspoken rules. It presented co-ed shows, redefined luxury through streetwear influences, and staged collections in unconventional venues, all while remaining committed to its core philosophy: a study of clothes about clothes. The Spring/Summer 2017 collection was built entirely on collaboration. The Gvasalia brothers invited 18 brands to reinterpret their own signature products through the lens of Vetements. These included names such as Champion, Levi’s, Juicy Couture, and Manolo Blahnik, each contributing to a lineup that blurred the line between high fashion and everyday clothing. “We thought we’d go straight to the brands who make all these things best, and ask to do something in our way with each one,” Demna explained. “The people who work at Vetements don’t really wear designer fashion—a lot of these are the labels they wear all the time.” Tagged M fits S-slim M
Vetements, one of the most disruptive fashion brands of the 21st century, was founded by brothers Demna and Guram Gvasalia. The label rose to prominence by challenging the fashion industry’s unspoken rules. It presented co-ed shows, redefined luxury through streetwear influences, and staged collections in unconventional venues, all while remaining committed to its core philosophy: a study of clothes about clothes. The Spring/Summer 2017 collection was built entirely on collaboration. The Gvasalia brothers invited 18 brands to reinterpret their own signature products through the lens of Vetements. These included names such as Champion, Levi’s, Juicy Couture, and Manolo Blahnik, each contributing to a lineup that blurred the line between high fashion and everyday clothing. “We thought we’d go straight to the brands who make all these things best, and ask to do something in our way with each one,” Demna explained. “The people who work at Vetements don’t really wear designer fashion—a lot of these are the labels they wear all the time.” Tagged M fits S-slim M
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