
auralee
Auralee means “ The Lands That Lights Up”. In the words of founder Ryota Iwai : “I didn’t want the brand’s name to be too dramatic or meaningful. I definitely would’ve been uncomfortable naming the brand after myself.

Auralee means “ The Lands That Lights Up”. In the words of founder Ryota Iwai : “I didn’t want the brand’s name to be too dramatic or meaningful. I definitely would’ve been uncomfortable naming the brand after myself.